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Ellies Board Experiences Further Exodus Amid Struggles



In the wake of ongoing challenges, Ellies, the electronics manufacturer currently navigating business rescue, faces yet another blow as four more directors resign from their positions. This development marks a significant thinning of the company's board, leaving only Chair Timothy Fearnhead and CEO Shaun Prithivirajh at the helm.


On Monday, Ellies informed shareholders of the resignation of Francois Olivier and Sedzani Mudau, both non-executive directors, effective April 5, followed by Martin Kuscus and Sefenya Edick Lehapa, whose resignation will take effect from April 6. The departing directors join the recent exits of CFO Guy Moretti and independent non-executive director Darren Kramer, bringing the total number of board members who have stepped down to six.


In response to the departures, Ellies issued a brief statement expressing gratitude for the contributions of the departing directors and extending well wishes for their future endeavors. However, the string of resignations casts a shadow over the company's leadership stability during a critical period.


The latest exodus from Ellies' board comes amidst the company's impending announcement of a wider loss for the six months ended October 2023. Previously, Ellies disclosed an anticipated headline loss of 12.81c-13.73c per share for the period, significantly higher than the 4.58c loss reported in the previous comparable period.


The challenges faced by Ellies stem from its failed attempt to diversify into the renewable energy market, prompting the company to file for business rescue in January. With its core business, closely linked to the performance of DStv's satellite service, experiencing a downturn, Ellies sought to pivot towards smart home infrastructure and alternative energy solutions.


A pivotal moment for the company was the abandoned proposal to acquire Bundu Power for R203 million, a move aimed at bolstering its presence in the renewable energy sector. However, the failure to secure backing from lenders led to the collapse of the deal, which was contingent upon debt funding and shareholder approval.


Ellies' strategic shift towards smart home infrastructure and alternative energy solutions reflects its efforts to adapt to evolving market dynamics. However, the company's share price has suffered a significant decline, plummeting to a mere 2c and losing 71.43% of its value since the beginning of 2024.


As Ellies navigates these turbulent waters, the resignation of key board members underscores the urgent need for effective leadership and strategic direction to steer the company towards stability and sustainable growth. With only the chair and CEO remaining on the board, stakeholders await further developments amidst the company's ongoing restructuring efforts.

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